Sponsorship of Michael van Gerwen and TV advertising

Michael van Gerwen and Thorsten Muschler

Machineseeker.com is proud to announce that we are the official shirt sponsor of the three-time world champion in darts, Michael van Gerwen. The leading marketplace for used machinery also advertised in over 500 Spots during the Darts World Championship on German TV channel Sport1.

Machineseeker.com was the prime sponsor of the PDC Darts World Championship 2019 on TV channel Sport1. Starting November 16th, more than 500 commercials were broadcasted, focusing not only on our marketplace but also showcasing the entire used machinery sector.

2.73 million people saw the Darts World Championship at its peak last year on Sport1 alone. The World Championship at the Alexandra Palace in London, which started on 13 December, is one of the world’s leading sports events around the holidays.

Thorsten Muschler, CEO and founder of Machineseeker.com, proudly notes: “We are starting our TV and sponsoring activities with the world’s best darts player and the biggest darts event ever. That fits perfectly with us as the market leader.”

Cooperation with Michael van Gerwen

Michael van Gerwen during the shooting of the TV spot

Central figure of the TV and YouTube campaign is darts superstar Michael van Gerwen from the Netherlands, who just won his third World Championship title. The unrivaled No. 1 in the world ranking and Machineseeker.com agreed on a long-term cooperation. From now on we will also be the Dutchman’s shirt sponsor with the matching nickname “Green Machine”.

“Michael is the superstar of the darts scene and also serves the strategically important markets of the Netherlands and Great Britain for us. He is the ideal brand ambassador for our international brand Machineseeker.com”, explains Thorsten Muschler.

During the shooting of the TV spot, Michael van Gerwen visited the Machineseeker.com-team in Essen. “Machineseeker.com is the No. 1 for used machines. I am very much looking forward to working with the market leader,” says the Dutchman.

In the context of the co-operation Machineseeker.com will organize several events with the No. 1 of the Darts world rank list. “Michael is incredibly likable and approachable. He’s a perfect fit for us,” Thorsten Muschler is pleased.

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