From now on, every Monday live at 9:45 p.m.: Kickoff for the new ‘Maschinensucher Doppelpass 2. Bundesliga’, named after the German-speaking version of Machineseeker. In addition to the name sponsorship and the corresponding integrations on all TV, digital and social media channels, the partnership with SPORT1 also includes a charity project by TruckScout24. The new commitment represents an extension of existing measures with a total of eight sponsored clubs in the 2nd Bundesliga and increases awareness of our brand.
Sven Schmidt, Managing Director of the Machineseeker Group, is looking forward to the cooperation:
The Machineseeker Group as the biggest sponsor of the best 2nd football league in the world will be the name sponsor of THE German talk show for 2nd league football – that’s a perfect match! Additionally, we are launching a shirt charity project with TruckScout24 in cooperation with SPORT1. Every week, we will auction off a jersey on the show for the benefit of the ‘Deutsche Sporthilfe‘, a German charitable foundation that, among other things, supports athletes financially. We are very pleased to be able to use the medial attention for a good cause.
SPORT1 & TruckScout24 Shirt Charity
After each show, the jersey of a second league team will be signed by the celebrity studio guests and put up for auction. At the end of the current season, the earnings will be donated to the ‘Deutsche Sporthilfe’ foundation.
Matthias Reichert, COO and Member of the Executive Board of the Sport1 GmbH, is equally excited about the renewed cooperation with Machineseeker and TruckScout24:
The fact that we found Machineseeker as a strong name sponsor for our ‘Doppelpass 2. Bundesliga’ after a very short time, is a great confirmation for the new format and once again underlines the high attractiveness of this league.
Most recently, the companies had cooperated in context of the World Darts Championships.
In addition to the free TV broadcast on SPORT1, the ‘Maschinensucher Doppelpass 2. Bundesliga’ can also be watched as simulcast live stream on SPORT1.de and the SPORT1 apps as well as via Facebook Live and on the SPORT1 YouTube Channel. In addition, the show will be available as video-on-demand in the SPORT1 media center as well as in podcast format after being broadcasted.