Sports sponsorship is already a tradition with us. As in the last two seasons, we are again cooperating with seven football clubs from the German Second Bundesliga in the 2022/23 season. Hannover 96, Holstein Kiel, SV Paderborn and SV Sandhausen continue to be involved. We welcome 1.FC Magdeburg, Greuther Fürth and Jahn Regensburg as new partners in the Machineseeker Group sponsor network.
Perimeter advertising at seven clubs
The platforms Machineseeker and TruckScout24 are represented with perimeter advertising at all seven clubs. We use the newly gained reach to draw attention to the field of used machinery and to steadily expand our customer base.
Sven Schmidt, Managing Director and Chief Marketing Officer of the Machineseeker Group, is looking forward to the cooperation: “The cooperations with the clubs from the Second Division have already been a complete success in recent years. We were not only able to expand the brand awareness of our online marketplaces in important economic areas, but also to broaden our positioning within our marketing mix. We are glad that the clubs continue to support us in achieving these goals.”
Used equipment for the clubs
When the clubs are looking for used machinery, for example for maintenance or stadium expansion, they regularly check the online marketplaces Machineseeker and TruckScout24. This way they can reduce their ecological footprint and also save money.
Sports sponsorship is an important part of the Machineseeker Group’s corporate philosophy. The technology company has already sponsored the Olympic Games, the Handball World Cup and the multi-time darts world champion Michael van Gerwen.