For the third time in a row, the Machineseeker Group is the official partner of Team Germany at the Olympics. The company from Germany was already active as a sponsor at the last Olympic Games in Tokyo 2021 and Beijing 2022. In addition, ten athletes represented “Team Maschinensucher” in Japan and China. Now, the partnership with the German Olympians will be extended by two years, so that a team of athletes will also compete for the Machineseeker Group in Paris 2024.
“I am very proud that we were able to extend the partnership for two years,” says Sven Schmidt, Chief Marketing Officer of Machineseeker Group. The Olympic Games are a global event with a special appeal. More than four billion people from all over the world follow them closely. Likewise next year, when the Olympics take place in Paris from July 26 to August 11, 2024.
The Machineseeker Group is focused on “reaching the relevant target group through the broad audience of the Olympic Games and further expanding our brand awareness,” Schmidt explains the partnership’s objective. “In recent years, we have already been successful in achieving this objective and increasing the company’s outreach through sponsorship in darts, handball and soccer.”
For several years now, the Machineseeker Group has been the largest sponsor of the 2nd German Soccer League with its Maschinensucher.de and TruckScout24 platforms. In addition, securing the naming rights of the Machineseeker EHF Champions League added a high-reach sports format.