Machineseeker renews title sponsorship of the Handball Champions League


Machineseeker Group, a leader in Europe’s online marketplace for used machinery and commercial vehicles, has for the third consecutive year secured the naming rights to the EHF Champions League Men. This move is part of its ongoing strategy to boost brand visibility across the continent.

In the upcoming 2024/25 season, the top-tier European handball competition will be known as the Machineseeker EHF Champions League. The final tournament, held in Cologne, retains its title as the TruckScout24 EHF Final 4, spotlighting one of the group’s prominent marketplaces.

Both Machineseeker and TruckScout24 will enhance their presence in the arena with strategically placed floor stickers and LED perimeter boards. These will be visible throughout all 132 games. Furthermore, the brands will feature in various print and digital media coverage, reinforcing their market leadership.

Sven Schmidt, CEO of Machineseeker, said: “We are very pleased to extend the partnership with the EHF Marketing. We consider the EHF Champions League and ourselves as number one. As the title sponsor of the competition and the EHF FINAL4 tournament, we have maximum exposure for our brands. This is our standard as the clear market leader in Europe.”

EHF Managing Director David Szlezak added: “The prolongation of our partnership with Machineseeker and TruckScout24 confirms the great cooperation we enjoyed in the past seasons and justifies the trust put in us. Together with the Machineeseeker and TruckScout24 we embark on a sponsorship lifetime journey.”

Active in sports sponsorships since 2021, the Machineseeker Group supports major events like the Handball World Championship and has been a longstanding partner of the German team at the Olympics. It is also the title sponsor for the Darts European Championship 2024 and recently extended its support to numerous football clubs in Germany’s Second Bundesliga.