The used machinery market is picking up momentum: buyer demand on Machineseeker.com is currently more than 20 percent higher than in the same period last year. At the same time, more used machines are coming onto the market – driven by a noticeable uptick in new machinery sales as well. In short: the machinery market is regaining its dynamic.
To make sure sellers and buyers benefit from this as much as possible, we’re continuously developing our platform. One example: buyers can now contact machinery sellers directly via WhatsApp. For sellers, this means faster, more personal communication and more qualified sales leads – with no extra effort. For buyers: easy outreach, direct follow-up questions, faster decisions and a shorter path to the right machine.
Auction Subscription: Efficient, Fair and Profitable
But we’re going a step further – with an offer that’s changing the market: online auctions by subscription, exclusively on Machineseeker.com. Machines can now be listed for auction at a fixed monthly price. What makes it special: sellers receive the entire buyer’s premium of 18 percent as a kickback – effectively getting 118 percent of the hammer price.
On top of that, sellers benefit from our market-leading technology, the full marketing power of our platforms – and pay no seller’s commission either. That’s a clear competitive advantage in a market where competitors are trying to expand their pricing power through consolidation. With those players, sellers now pay twice: 18 percent commission from the buyer and another 18 percent from the seller – leaving only 82 percent of the proceeds.
Market-Leading Technology Drives Higher Selling Prices
We take a different approach – fair, innovative and built on partnership. For over 25 years, we’ve followed a clear principle: our customers’ success is our success. Machineseeker.com delivers not only the best product, but also the best value for money in the market. And because our auction model delivers results, more and more dealers, remarketing companies and auctioneers are moving their auctions to us – achieving on average 20 to 30 percent higher selling prices, because Machineseeker.com reaches more active buyers than anyone else in the market.
Find out more about all the benefits at machineseeker.com/auctions.