Machineseeker is extending its commitment to elite Olympic sport, remaining a partner of Team Germany through the 2026 Winter Olympics. This builds on a partnership that has been in place since 2021 and comes alongside the announcement of a new, strong athlete lineup for the Winter Games in Milan and Cortina d’Ampezzo.
Machineseeker has supported selected athletes on their journey to the Games at Tokyo 2021, Beijing 2022 and Paris 2024. The results speak for themselves: at Paris 2024, two Machineseeker athletes, track cyclist Lea Sophie Friedrich and canoe sprint paddler Jacob Schopf, brought home Olympic medals.
Five Athletes, One Goal: Milan Cortina 2026
For the upcoming Winter Games, Machineseeker is once again fielding a versatile team of high-performing athletes with realistic medal prospects. Team Machineseeker for Milan Cortina 2026 consists of:
- Hannah Neise – Skeleton
- Johannes Lochner – Bobsled
- Max Langenhan – Luge
- Svenja Voigt – Ice Hockey
- Tatjana Paller – Ski Mountaineering
“We’re proud to be a partner of Team Germany again at the upcoming Winter Games. With Hannah, Johannes, Max, Svenja and Tatjana, we’re backing five outstanding athletes who stand for performance, the will to win and a genuine competitive spirit – and who pursue their sport with real passion. That mindset is exactly what we’re about. We’ll be keeping our fingers crossed for medals!”, says Sven Schmidt, Co-CEO of the Machineseeker Group.
The continuation of the partnership is equally welcomed by Deutsche Sport Marketing (DSM): “We’re delighted to be extending our partnership with Machineseeker. Over the past few years, the company has proven to be a reliable, creative and passionate partner of Team Germany. With the newly assembled Team Machineseeker, we’re looking forward to the 2026 Winter Games with confidence and are convinced that the athletes will deliver some truly memorable moments,” says Claudia Wagner, Managing Director of DSM.
By reaffirming its commitment to Team Germany, Machineseeker underlines its long-term ambition to support elite sport in a meaningful way, and to stand for something: performance, competitive spirit and the drive to pursue big goals without compromise.
Sports Sponsorship as a Strategic Growth Driver
The Team Germany partnership is part of a broader sports sponsorship strategy at the Machineseeker Group. For years, the company has been using high-reach sporting events and partnerships to build international visibility and long-term brand positioning. Whether as headline and title sponsor of the Machineseeker European Darts Championship, co-presenter of the Darts World Championship, or as a long-standing partner of the EHF Champions League in handball – the Machineseeker Group shows up wherever elite performance, emotion and maximum attention converge.
This approach to sports sponsorship delivers measurable returns in brand awareness, reach and platform performance, creating clear added value for dealers and buyers across all of the Group’s marketplaces.