The Machineseeker Group has become an official partner of Team Germany. The partnership includes support for “Team D” on the way to the Olympic Games in Tokyo this year as well as in Beijing next year. Machineseeker will have its own teams – consisting of 10 athletes each – at both games. The Tokyo Games take place from July 23 to August 8 this year. The partnership has a duration of two years.
Machineseeker, the biggest sponsor of Germany´s second football division („2. Bundesliga“), is very active in sports sponsoring. This year it also supported the Handball World Cup in Egypt.
“With Maschinensucher we are pleased to be a partner of Team Germany for the upcoming Olympic Games,” says Sven Schmidt, Chief Marketing Officer of the Machineseeker Group. “The Olympic Games have a special magic. I was lucky enough to be a guest in Beijing 2008 and in London 2012,“ explains Schmidt.
“With the Machineseeker Group another industry leader has joined the Team Germany partner family. We are very pleased about the beginning cooperation and the joint journey to Tokyo and Beijing,” says Dr. Alexander Steinforth, Managing Director of Deutsche Sport Marketing.
For the Machineseeker Group the primary goal is to „communicate its market leading position,” Schmidt explains the reasoning behind the sponsoring. „Our marketing activities in darts, football and handball have been very successful.”