As Europe’s leading provider of online marketplaces for machinery and commercial vehicles, the Machineseeker Group sets the standard – in digital commerce and in elite sport alike. As one of Germany’s largest sponsors, the German-based company deliberately targets the biggest and most prestigious sporting events in Europe and beyond.
From darts and handball to snooker and the Olympic Games: the Machineseeker Group sponsors events that make its number-one position visible. Just at the end of October, the Machineseeker European Darts Championship 2025 wrapped up at the Westfalenhalle in Dortmund. In front of a sold-out crowd and a record-breaking atmosphere, Dutch rising star Gian van Veen was crowned the youngest darts European champion of all time. A spectacular tournament supported by the Machineseeker Group together with its brands TruckScout24 and Werktuigen.nl.
More spectators in the arena than ever before, millions of fans watching at home and Europe-wide media coverage all point to the same conclusion: the Machineseeker Group’s brands are more visible across Europe than ever.
In handball, the Group has long since become a permanent fixture. The new season of the Machineseeker EHF Champions League kicked off in September, marking the fourth consecutive year as headline sponsor of the most important club competition in world handball. The highlight, as always, comes at the TruckScout24 EHF FINAL4 in Cologne, where the Machineseeker Group meets partners and clients in person and brings them together through exclusive events.
Elite Performance in Sport – and in Business
The months ahead are once again defined by top-level sport: at the end of January 2026, the Machineseeker German Masters in Snooker takes place in Berlin. Shortly after, the Winter Olympics get underway in Milan and Cortina d’Ampezzo – with Team Machineseeker as a proud part of the field. The team features five outstanding athletes: Max Langenhan (luge), Tatjana Paller (ski mountaineering), Hannah Neise (skeleton), Johannes Lochner (bobsled) and Svenja Voigt (ice hockey).
Each of them embodies what drives the Machineseeker Group: the will to keep improving and to succeed. “Sports sponsorship is more than logo placement for us, it’s an expression of who we are,” says Thorsten Muschler, founder and Managing Director of the Machineseeker Group.