In the 2023/24 season, the Machineseeker Group has once again secured the naming rights to the EHF Champions League. The commitment of the technology company from Germany, operator of the leading online marketplaces for used machines and commercial vehicles in Europe, is thus entering its second round.
The competition of top European handball is still called the Machineseeker EHF Champions League. The absolute highlight of the coming season, the final tournament in Cologne, will be named TruckScout24 EHF FINAL4 2024 and will highlight one of the top marketplaces of the Machineseeker Group. In addition to the naming, Machineseeker will present itself at all 132 games in the entire hall setup (floor adhesives, LED boards) as well as on the print and digital channels.
“The Machineseeker EHF Champions League showcases the best of the best in European handball and fits perfectly with our profile as a market leader with leading marketplaces across Europe. We are looking forward to entering our second season as the title partner of this premium competition and to achieving impactful and powerful visibility with the Machineseeker and TruckScout24 brands,” said Sven Schmidt, Managing Director of Machineseeker Group.
David Szlezak, Managing Director of the EHF, added: “The sponsorship extension follows a strong performance of the competition in the 2022/23 season, including a great collaboration with Machineseeker. Of the many innovative promotions at the TruckScout24 EHF FINAL4, the presentation of the official handballs was my personal highlight. We are looking forward to taking the competition to the next level together with Machineseeker again next season.”
Machineseeker and TruckScout24 have been continuously involved as sponsors in high-level handball events such as the 2021 World Handball Championship. In addition, the group of companies has been an official partner of Team Germany at the Olympic Games for several years and has supported numerous football clubs in the German 2nd Bundesliga in the past.